Customer Love, September 24, 2014 – Delta, Canada.
The Delta Chamber of Commerce presents “Can’t live with ‘em, can’t live without ‘em.” It’s the glaring truth about our customers. How can we reconcile the conundrum and achieve the right balance? Learn the top three approaches to customer relations and discover how to unearth the real story buried within your organization’s perceptions and anecdotes. Choose your own optimum solution and learn the simple actions you can implement immediately to radically improve your customer relations.
For more information visit this link.
Canadian Aerospace Summit 2014, November 18-19, 2014 – Ottawa, Canada.
The 2014 Canadian Aerospace Summit is proudly hosted by the Aerospace Industries Association of Canada (AIAC). This exclusive event brings together Canadian and international companies of all sizes, government, and academia for two days in the nation's capital. Close to 1,000 participants–primarily C-suite executives and government officials–are expected to attend.
For more information visit this link.
Webinar: B2Bs and the Quicker Close: From joining the supplier list to closing
This webinar features live feedback from a prime contractor on what captures attention when meeting suppliers, advice from a seasoned professional who has first-hand experience with failures and successes, a description of the new and innovative tool of The OMX that puts you in contact with a community of like-minded companies, and connects you to primes looking for Canadian suppliers.
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For more information visit this link.
Speaking & Seminars | Upcoming Speaking & Seminars
Everyone Needs a Strategy – Delta Chamber of Commerce,
March 5th 2014 - Delta, Canada
"Strategy" - the business concept that takes more forms than an undercover spy. The fact is that successful companies embrace the concept and work hard to develop it and implement it. It is the single most important subject for a company to address and often the subject that is most ignored.
Join us for this Enterprising Delta Women meeting and learn the five essential elements of a strategy and how you can map our your own strategy.
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First Impressions Count: Effective Selling in Crucial Meetings,
February 27, 2014 - Mississauga, Ontario
Presented by the Ontario Aerospace Council and supported by Foreign Affairs, Trade and Development Canada, this workshop will enhance your performance in meeting situations in which it is critical to stand out from the crowd. Be a company that can advance the sale and shorten the timeframe for winning new business. For more information visit this link.
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The Seven Principles of Successful Proposals
This webinar contains brand new material on what principles you and your team can adopt immediately to make your proposal efforts more successful. It is designed to assist anyone who is involved in the process of winning new business of a significant scale
Click here to view the Webinar
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SAE 2013 Aerotech Congress & Exhibition, September 24-26, 2013 –
Montreal, Canada
Linda Wolstencroft spoke on the topic "Business Strategy – Crucial to an Aerospace Company's Success." Biennially, thousands of the world’s top aerospace professionals gather at the SAE AeroTech Congress & Exhibition – the essential aerospace event where the aerospace community prepares for future challenges and opportunities. This exclusive event provided an invaluable opportunity for attendees to renew and develop important business relationships within the international aerospace industry.
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Western Aerospace Expo - May 6-8, 2013 - Winnipeg, Canada
Linda Wolstencroft appeared as part of the Pre–Conference Business Program. A dynamic, ambitiously informative business expo is planned that will appeal to the diverse membership of aerospace associations and related business and government sectors and offer an excellent forum in which to focus on matters key to the continued growth and competitiveness of the aerospace industry in Western Canada.
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Executive Proposal Management
What should you do to develop a proposal that meets the mark? This one-day educational covers how to address areas such as:
• Keys to a successful proposal – advice from years in the trenches
• What to do before the RFP drops
• When the RFP drops – the imperative initial activities
• Proposal Kick-Off
• Ensuring and proving compliance
• Getting full value from Subject Matter Experts
• RFP changes
• Pricing to win
• Proposal review process
• Risk management
• IRB requirements
• Using a virtual team
• Final production and delivery
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Before the Proposal – Making the Customer want your Offering
What is the best way to improve your odds of winning a competitive bid? Simply put: do all you can to get ready. A common statistic states that 80% of Business Development efforts should take place prior to the proposal. Prior to submitting a bid, successful companies make it standard practice to spend years building relationships, establishing credibility, discussing risks and benefits, and even so far as to already explore possible ideal solutions with potential customers.
What should you do before the proposal hits? This one-day seminar next month in Ottawa covers topics that include:
• Knowing yourself and what you can offer
• Knowing the competitive standing of your offering in the market place
• Knowing your customer and their requirements
• Establishing relationships
• Finding out what is important
• Determining how your competitors perform
• Preselling your offering
• Using outside help
• Tailoring your offering
• Adopting effective communication strategies
• Making the customer successful
• Providing recommendations for specifications, work statements,
evaluation plans
• Ghosting the competition
• Dealing with RFIs and SOIQs
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Seminar Testimonials:

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Aflare Systems Inc.
Linda’s First Impressions Workshop presented in collaboration with OAC hit right on the mark with showing our weaknesses and strengths while clarifying our own customer value proposition. An eye opener emphasizing fundamental principles while enabling us to look in depth at our customer relationship building practices.
- Roman Ronge,
Owner and President, Aflare Systems Inc.
Aflare Systems Inc. is a privately held engineering company incorporated in 2005. Founded as a design and development company with emphasis on robust and reliable embedded and real-time systems for aerospace, defense and medical systems industries, Aflare Systems is dedicated to provide industry clients with reliable, cost effective solutions and systems.
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International Machine Transport Inc.
After taking the Proposal Seminar by Aerospace BizDev Inc., we now have the tools necessary to present a powerful and compelling proposal to prospective customers. Their method has given us a much clearer understanding on how to present our services that will place a stronger emphasis on bringing value to our customers.
- Mark Sorrey
President, International Machine Transport Inc.
Service providers to the Aerospace Industry.
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GasTOPS Ltd.
"Linda, I just wanted to follow up on your workshop 'Before the Proposal, Making the Customer Want Your Offering'. I found the workshop to be both very interesting and informative. We are a growing business and the workshop provided an insight into proposal preparation that will definitely help us in our efforts to acquire more business in defence and aerospace."
- Aiden J. Donahue, General Manager
GasTOPS Ltd.
GasTOPS is a leading supplier of advanced products and services for control and condition assessment of critical machinery in military applications.