Customer Love, September 24, 2014 – Delta, Canada.
The Delta Chamber of Commerce presents “Can’t live with ‘em, can’t live without ‘em.” It’s the glaring truth about our customers. How can we reconcile the conundrum and achieve the right balance? Learn the top three approaches to customer relations and discover how to unearth the real story buried within your organization’s perceptions and anecdotes. Choose your own optimum solution and learn the simple actions you can implement immediately to radically improve your customer relations.
For more information visit this link.
Canadian Aerospace Summit 2014, November 18-19, 2014 – Ottawa, Canada.
The 2014 Canadian Aerospace Summit is proudly hosted by the Aerospace Industries Association of Canada (AIAC). This exclusive event brings together Canadian and international companies of all sizes, government, and academia for two days in the nation's capital. Close to 1,000 participants–primarily C-suite executives and government officials–are expected to attend.
For more information visit this link.
Webinar: B2Bs and the Quicker Close: From joining the supplier list to closing
This webinar features live feedback from a prime contractor on what captures attention when meeting suppliers, advice from a seasoned professional who has first-hand experience with failures and successes, a description of the new and innovative tool of The OMX that puts you in contact with a community of like-minded companies, and connects you to primes looking for Canadian suppliers.
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For more information visit this link.
Case Studies
Challenge:
The client had a solid business that was foreseeing a decline in 2-3 years with its current customer base. The client wanted to develop a strategy for business growth outside of its traditional market area. However, the company was owned and managed by partners who each had differing views of the future. The company was muddling along with expansion plans with each partner seeing the expansion happening in their own way. They weren’t aligned with their vision of the future and how to get there.
Intervention:
We surveyed each of the partners and articulated their individual views of the future. We developed a model for the future and a framework strategy. There was disagreement amongst the partners on the fundamental aspects of the strategy that included vision and customer value proposition. Over the course of several months the client debated those issue and came to agreement.
Case Study: Strategy Development and the Tough Decisions
Result:
The client implemented its chosen strategy and no longer had the confusion of working under different strategic outlooks. The company grew its business and now has the opportunity for significant additional growth.
