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Aerospace BizDev News from Linda Wolstencroft
Newsletter #55 – Jan
15th, 2016

Linda Wolstencroft’s monthly Newsletter offers business leaders insights on achieving the next big win.

Happy New Year 2016: The truth about New Year’s Resolutions

It’s that time of the year again when we think about the upcoming year. We think about our future. We think about our hopes, dreams, wishes and goals.

And one traditional form of expressing these hopes, dreams, wishes and goals is through New Year's Resolutions.

This year, I have come across several media and promotional writings that share the theme that New Year's Resolutions don’t work.

In fact, I’ve been guilty of this in the past as well.

But today, I’m calling this a campaign of hostility. I think that anything that improves morale, stimulates positive thinking, and provides hope for a better condition should be honoured. I think that we should honour the New Year's Resolution.

I’m not saying this because I think that everyone who is against New Year's Resolutions is wrong. I don’t think that at all. But I do think that the reasons presented for being dismissive of New Year's Resolutions are petty and akin to splitting hairs.

I ask: So what?

If the diet is cheated on within the first 48 hours - so what? If the gym membership doesn’t get used as many times per week as vowed - who cares? If the language course we resolved to sign up for doesn’t get taken this year – what’s the big deal?

The point is that the person who made a resolution made a conscious thought to try to be better.

One can always jump back on the diet after two weeks; can find another physical activity that we enjoy more than going to the gym, or put off that language course.

From anything we truly try, we learn. We may learn that our will power lasts only a short time. We may learn that we need to look at things another way. We may learn that we need support to do what is needed. From each of these lessons we will do things a little differently and be more successful next time. We may even learn that we simply just need to try again.

I think that anyone who makes a New Year's Resolution should be commended. And anyone who doesn’t make them because “they don’t work, so why should I?” should look at themselves in the mirror and see if they see perfection.

And for those who have made New Year's Resolutions? Don’t give up. Persevere. Learn and grow.

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WHAT CLIENTS ARE SAYING…

"I am very pleased with Linda's work on leading a major business development project for our company. She has built a robust team, communicates well, is well-organized, and provides intelligent and well-thought-out advice on our win strategy. I believe we made the right choice when we engaged with Linda for this work. It's truly been a pleasure working with someone with Linda’s leadership skills, capability, focus, and steady state demeanour… Linda was a key and central part of our bid preparation. When our team fell short, you were there to prop us up… thank you... we're all very proud of our final submission."
- Glen Thorne, Executive Vice President Business Development, Weatherhaven Global Resources Ltd.

“I’ve known Linda since our time together at Spar Aerospace. She has successfully grown the business profiles of every company she was employed with and continues to do so with her own, very successful, Strategy and Business Development firm. Needing to take my own company to a new level of Business Development there was no question that I would call upon Linda to aid in the development of a sound process and detailed training of our BD folks. We now have a very structured approach and are beginning to show positive results that are both measurable and recorded to provide further learning. If you want the consummate professional who has a proven track record, can roll up her sleeves and work right beside you to analyze, recommend and help implement a solution, there is no one better than Linda."
- Mark MacKenzie, President & CEO, DAVWIRE

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“RED TEAM REVIEW” - LINDA WOLSTENCROFT’S
PROPOSAL EXPOSÉ:
Dramatically Growing Sales

This unique service is offered by one of the few experts in business development in aerospace. Learn from over two decades of developing and reviewing proposals – dramatically improving clients’ success rates of winning new business from government and the military, airlines, helicopter operators, OEMs and prime contractors, throughout North America and internationally.

This essential service will change the game for your business development efforts and significantly increase your probability of winning.
  
Outcomes you will gain:

  • Set a winning strategy
  • Align your entire proposal with your strategy
  • Boost your technical, management and past performance scores
  • Identify key areas of weakness and make them irrelevant
  • Mitigate risk areas
  • Avoid the business killer:  being non-compliant
  • Add dynamic material that captivates the evaluators
  • Escape the doldrums of boring sections
  • Creatively use visuals for best impact and maximum points
  • Make it easy for the evaluators to see your value

Your proposal will be dramatically improved AND you will be able to generate better proposals in the future.

This service is available when, where, and through the best medium for you. 

Contact Linda for more information.

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