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Aerospace BizDev News from Linda Wolstencroft
Newsletter #53 –
Nov 15th, 2015

Linda Wolstencroft’s monthly Newsletter offers business leaders insights on achieving the next big win.

Change is in the Air: A new Government, a fresh perspective, and new energy

Under the brand new leadership of The Right Honourable Justin Trudeau, Prime Minister of Canada, our new Government promises change.

In business, just as a change in leadership changes its course, change in our Government priorities is what we will see in the coming months. Major decisions will be taken on many fronts including veterans’ policy, new fighter aircraft, the Royal Canadian Navy, and support of the Bombardier C-Series.

For those of us who worked hard to advance the agenda of the previous Government, there is uncertainty ahead. Will the priorities of the previous Government hold with the new Government? What will happen with the aerospace strategy? What about the Defence Procurement Strategy? Or the Government support for exporting? What about innovation? Or advanced education? How will Canada prosper, especially in the face of the oil bust?

What is certain is that we, in business, should continue to build aerospace and defence capabilities to the benefit of international security and of course, Canada’s economy. The oil bust has hit hard and now is the time to diversify the Canadian economy. The caution is that we need to realize that much good work has already been done: the Defence Procurement Strategy and its focus on Key Industrial Capabilities is one platform to build on, and the recommendations set forth by the Aerospace Review is another launching point. These topics were studied in parallel with the oil boom and were focused on how to specifically and successfully grow certain sectors - without a huge spending impact.  This valuable work was done through significant consultations with all stakeholders and should be retained.

If our new Government is listening, please listen to what came before you. Do not reinvent this wheel, and don’t throw away old work for the benefit of making a political statement or making a political mark. Instead, build on the good work that has come before. Put your own stamp on it; make it your own. And most importantly, infuse it with your new, positive energy.

This is an exciting time of change for all of us, but as we change, let’s not forget to build on the good work that has come before.

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WHAT CLIENTS ARE SAYING…

"I am very pleased with Linda's work on leading a major business development project for our company. She has built a robust team, communicates well, is well-organized, and provides intelligent and well-thought-out advice on our win strategy. I believe we made the right choice when we engaged with Linda for this work. It's truly been a pleasure working with someone with Linda’s leadership skills, capability, focus, and steady state demeanour… Linda was a key and central part of our bid preparation. When our team fell short, you were there to prop us up… thank you... we're all very proud of our final submission."
- Glen Thorne, Executive Vice President Business Development, Weatherhaven Global Resources Ltd.

“I’ve known Linda since our time together at Spar Aerospace. She has successfully grown the business profiles of every company she was employed with and continues to do so with her own, very successful, Strategy and Business Development firm. Needing to take my own company to a new level of Business Development there was no question that I would call upon Linda to aid in the development of a sound process and detailed training of our BD folks. We now have a very structured approach and are beginning to show positive results that are both measurable and recorded to provide further learning. If you want the consummate professional who has a proven track record, can roll up her sleeves and work right beside you to analyze, recommend and help implement a solution, there is no one better than Linda."
- Mark MacKenzie, President & CEO, DAVWIRE

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“RED TEAM REVIEW” - LINDA WOLSTENCROFT’S PROPOSAL Exposé, Dramatically Growing Sales

This unique service is offered by one of the few experts in business development in aerospace. Learn from over two decades of developing and reviewing proposals – dramatically improving clients’ success rates of winning new business from government and the military, airlines, helicopter operators, OEMs and prime contractors, throughout North America and internationally.

This essential service will change the game for your business development efforts and significantly increase your probability of winning.
  
Outcomes you will gain:

  • Set a winning strategy
  • Align your entire proposal with your strategy
  • Boost your technical, management and past performance scores
  • Identify key areas of weakness and make them irrelevant
  • Mitigate risk areas
  • Avoid the business killer:  being non-compliant
  • Add dynamic material that captivates the evaluators
  • Escape the doldrums of boring sections
  • Creatively use visuals for best impact and maximum points
  • Make it easy for the evaluators to see your value

Your proposal will be dramatically improved AND you will be able to generate better proposals in the future.

This service is available when, where, and through the best medium for you. 

Contact Linda for more information.

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