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Aerospace BizDev News from Linda Wolstencroft
Newsletter #45 –
March 15th, 2015

Linda Wolstencroft’s monthly Newsletter offers business leaders insights on business growth in complex situations.

The Best Solutions Build Success: Let’s not kid ourselves

I recently had the opportunity to learn from an international leadership expert on what attributes make the best teams.

The way in which the learning came across was very well done:  it was clear, it was engaging, and it drew me in. This is the type of presentation that builds energy and serves to motivate and inspire, which is essential in this current era of entertainment where serious news and information has to be presented in an entertaining format to hold our wandering attention - even when the subject is far from entertaining.

One of the messages in this wonderful presentation was that it was better to select team members based on passion rather than on skill. But in my experience, passion does not get the job done – the skill is indeed needed to achieve the best result. Without the skill, the work is done poorly, and often requires rework by others. At worse, the work remains incorrect and the solution resulting is substandard.

The reason that passion is not a sound basis on which to select team members is that there is a fine line between passion that works for the team and passion that works against the team. The least successful teams are those that are kowtowing too much to the passion and agendas of the individual team members and not to the objectives of the team. The agendas of the individuals become prominent. Too often teams fall into this trap and the team is weakened. It’s not that our personal agendas are not important and should be set aside for the 100% benefit of the team, but a correct balance is needed. Certainly, for example, personal agendas for growth and advancement can be integrated into team performance quite easily: a team member can specifically take part in a situation that is a learning opportunity and fosters growth, while simultaneously using the work to personally advance his or her abilities. This person is improving himself or herself, while also contributing to the team. In contrast,  a team member who spends more energy trying to appear to be the smartest one on the team instead of working supportively with the rest is not working in the best interests of the team.

The lesson is to be cognizant that you are not selecting team members only because they appear to be keen and excited; if they cannot perform the work then the entire team and the project suffers.

In my view, the most successful teams are those that have leaders who accept and implement rigorous, at times harsh, recommendations on team composition.

Finally, when it comes down to it, in designing team composition, let’s not kid ourselves that one of the true indicators is track record of success. However, this involves more than a couple of successes; this is an ongoing track record that reflects an aptitude and attitude for ongoing growth and business results. These are the people to put on our most important to build the best solutions for success; let’s not compromise their ability to do so.

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THE BUSINESS DEVELOPMENT COACHING PROGRAM – Gold, Silver and Bronze Levels

Improve your performance like you can’t even imagine.  Learn how to land the big sales.  The coaching program is a highly effective way of learning what you need, when you need it.

Click here for more information.

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“RED TEAM REVIEW” - LINDA WOLSTENCROFT’S PROPOSAL Exposé, Dramatically Growing Sales

This unique service is offered by one of the few experts in business development in aerospace. Learn from over two decades of developing and reviewing proposals – dramatically improving clients’ success rates of winning new business from government and the military, airlines, helicopter operators, OEMs and prime contractors, throughout North America and internationally.

This essential service will change the game for your business development efforts and significantly increase your probability of winning.
  
Outcomes you will gain:

  • Set a winning strategy
  • Align your entire proposal with your strategy
  • Boost your technical, management and past performance scores
  • Identify key areas of weakness and make them irrelevant
  • Mitigate risk areas
  • Avoid the business killer:  being non-compliant
  • Add dynamic material that captivates the evaluators
  • Escape the doldrums of boring sections
  • Creatively use visuals for best impact and maximum points
  • Make it easy for the evaluators to see your value

Your proposal will be dramatically improved AND you will be able to generate better proposals in the future.

This service is available when, where, and through the best medium for you. 

Contact Linda for more information.

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WEBINAR NOW AVAILABLE FOR DOWNLOAD: “B2Bs AND THE QUICKER CLOSE: GENERATE MAXIMUM SALES TRACTION IN B2B MEETINGS” – With Linda Wolstencroft, Lockheed Martin Canada and The OMX

Do you want to increase your speed of selling? Land important contracts quicker? This webinar will help get you there.

Enhance your sales performance using meeting situations as a tool to advance your sales.

This webinar features live feedback from a prime contractor on what captures attention when meeting suppliers, advice from a seasoned professional who has first-hand experience with failures and successes, a description of the new and innovative tool of The OMX that puts you in contact with a community of like-minded companies, and connects you to primes looking for Canadian suppliers.

Click here for more information and to download.

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