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News from Linda Wolstencroft, Aerospace BizDev
Newsletter #62 – Aug
15th, 2016

Linda Wolstencroft’s monthly Newsletter offers business leaders insights on achieving the next big win.

Retreats: Establishing the next big plans

I focus my consulting practice on achieving objectives for clients. It’s all about the objectives and achieving them – nothing else. As a result, the work my clients and I perform together is typically quick, to the point, and efficient. 

So if a client calls and says, “I want to do a retreat, can you help me with that?” My first question is always, “What is it that you want to achieve to make you think a retreat is the best way to achieve it?”

Having a retreat is sometimes the right answer, but not always.

I’ve been to my share of retreats and the ones are that are worth the time, investments and resources are under the following situations:

  • When there is a lot of material involved that a team needs to learn or understand. For example, a large change in company strategy or operations, such as an acquisition or major reorganization;
  • As part of a reward to significant achievements accomplished;
  • If group cohesiveness is an issue;
  • If passion needs igniting; and
  • The CEO needs a personal experience in assessing team members’ abilities and future potential.

A retreat is not beneficial if:

  • It’s simply to put a plan in place that could’ve been accomplished through in-house meetings;
  • Taking leaders away from their responsibilities that can hurt customers or product; and
  • There is a risk of negativity or disrespect between team members, or can demotivate those who were not invited.

The best retreats I have been to have the effect of igniting passion and motivation; the worst ones have the effect of fostering negativity and divisiveness.

We are coming up to the fall season of annual planning and reflection on results. It’s time to consider what your objectives are for 2017 and how you will go about achieving them.

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NEW – WHAT’S YOUR WIN RATE?

Surprisingly, not all companies can answer this.

Best practices indicate that measurements matter. We can’t manage what we can’t measure.

Do you want to improve your win rate, or simply measure it? Contact Linda for help with this.

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PROPOSAL HELP

Do you have a big new opportunity on the horizon? We can help with your strategy, approach, solution, and preparation of the document. We work with your team to do whatever it takes to develop a winning solution.

Most successful proposals contain a mix of having the right customer value proposition and the right solution.. From there, a win campaign and proposal can be built. You provide the vision, we provide the rest.

Contact Linda for a consultation.

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NEW!  BUSINESS DEVELOPMENT PROCESS AUDIT

Assess how robust your business development, sales and/or marketing processes are. This audit is performed with the backdrop of 25+ years of determining what does and does not work in the business development process.

You will learn which primary areas require improvement, and by correcting these main deficiencies, your business results will improve substantively.

Apply best practices that are tried and true, and have helped many businesses improve their results.

Contact Linda for a consultation.

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BUSINESS STRATEGY FOR GROWTH

Economic shifts in our economy of late are causing businesses to re-think their approach. Businesses that were over-reliant on a currently declining sector are now considering diversification. The low Canadian dollar presents huge new opportunities for Canadian companies to excel in export markets. We are seeing Canada’s trade with the US increase. Now is the time.

Accelerate business results through developing a corporate strategy for growth. An effective corporate strategy often makes the difference in exceeding business growth objectives. Understand how to position your company amongst market drivers and competitors' strategies. Orchestrate your company activities to drive results. Power your company’s growth while engaging your people to learn, grow and participate in a fulfilling journey.

Contact Linda for more information.

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