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News from Linda Wolstencroft, Aerospace BizDev
Newsletter #59 – May
15th, 2016

Linda Wolstencroft’s monthly Newsletter offers business leaders insights on achieving the next big win.

Helping Fort Mac: Devastation bringing out the best (and worst) in us

Right now, temporary road signs entering Calgary from the north say, “Welcome northern evacuees. Our home is your home.” There is widespread heartfelt assistance coming in from across the country and all corners of the world - both near and far – in response to one of the most disastrous wildfires in Canadian history. Tens of thousands of people need help now and will continue to need help for the months, even years, to come. The rebuilding of almost an entire town is a huge undertaking.

At the same time, we hear stories about people fighting over the limited supply of gasoline, breaking through barricades to be the first ones out, and looting. In this time of need, there are people taking advantage of the devastation of others, and putting themselves and their own selfishness first.

What does all this have to do with winning new business?

In these newsletters, I write about how we can get ahead of others and “win the big one.” And while there are many ways to come ahead in business, there are indeed questionable ways that might involve cheating and stealing in order to win. Working with companies on specific initiatives to grow, I have seen all kinds of approaches.

There are companies that press the edges of the envelope to get ahead. Of these, some are up front about what they are doing, and some say one thing but act the opposite. Notwithstanding which approach is used, many of these companies have faltered. The businesses achieved growth in the short term, but suffered or disappeared in the long term.

In contrast, companies who perform well in the long term are those that determine the right thing to do and act on it. They excel based on strong business fundamentals. They are not looking for the easy way out; they understand work is needed. They know that not only do they need to work hard, act quickly and be smart about what they are doing; but that they need to do the right thing for their business and their stakeholders; particularly their customers, partners, subcontractors and employees.

For me, I get a lump in my throat and a tear in my eye when I see those Calgary road signs that say “Welcome Northern Evacuees. Our home is your home.” And when the waitress informs us that today all tips are being donated to help Fort McMurray, I feel warmth that the restaurant staff - who don’t make much money to begin with - are giving what little they can to help.

How will your business grow and get ahead? Will you build for the long term, or will you look for an easy way out and risk sacrificing the future?

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NEW WEBSITE

Check out our new website. It’s refreshed, mobile-friendly and includes free content such as articles, newsletters, podcasts and webinars.

Click here!

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NEW!  BUSINESS DEVELOPMENT PROCESS AUDIT

Assess how robust your business development, sales and/or marketing processes are. This audit is performed with the backdrop of 25+ years of determining what does and does not work in the business development process.

You will learn which primary areas require improvement, and by correcting these main deficiencies, your business results will improve substantively.

Apply best practices that are tried and true, and have helped many businesses improve their results.

Contact Linda for a consultation.

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BUSINESS STRATEGY FOR GROWTH

Economic shifts in our economy of late are causing businesses to re-think their approach. Businesses that were over-reliant on a currently declining sector are now considering diversification. The low Canadian dollar presents huge new opportunities for Canadian companies to excel in export markets. We are seeing Canada’s trade with the US increase. Now is the time.

Accelerate business results through developing a corporate strategy for growth. An effective corporate strategy often makes the difference in exceeding business growth objectives. Understand how to position your company amongst market drivers and competitors' strategies. Orchestrate your company activities to drive results. Power your company’s growth while engaging your people to learn, grow and participate in a fulfilling journey.

Contact Linda for more information.

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